Bring on wonderful careers.

We're on a mission to bring new and uplifting experiences to our guests, transforming flying from simply 'nice', to something wonderful.

Like any good mission, this one starts with our people.

Which is why we encourage our team to embody the fun, laid back, authentic spirit we've become famous for. Because when they're free to be themselves, they're better able to own their personal responsibilities and go the extra mile to help our guests.

Job Overview

  • Work type:

    Full-Time (Permanent)

  • Location:

    Brisbane, Sydney

  • Job type:

    Marketing & Communications

  • Applications close:

    E. Australia Standard Time

Consumer Public Relations Manager

Hello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.

What you’ll be doing:

This is an exciting role developing and implementing strategic communications across various business functions to drive high-impact media and social coverage which supports Virgin Australia Group objectives. In this role, you will develop strategies and plans to increase positive SOV through media and influencer activity which align with key business initiatives, as well as enhance the visibility of our leaders. You will lead a range of communications activity including media relations, influencer engagement, content development, famils, event activations and sponsorships. You will work closely with a range of internal and external stakeholders and also provide strategic counsel to assist with the management of media issues and handling crisis to minimise reputational impact.

You’ll be great in this role if you:

  • Have 8-10+ years’ experience in consumer PR/communications or similar
  • Are experienced developing and executing PR and earned media strategies for consumer brands, particularly those in the travel and tourism space
  • Have a flair for crafting clear and compelling written content with strong news value
  • Are a master at creating brand-aligned content for a range of communications needs, including media pitching and social
  • Have an extensive network of established relationships with media, influencers and key opinion leaders
  • Are passionate about PR and have a strong understanding of the media landscape, including social media platforms, and the role they play in consumer communications
  • Come with experience working in an issues rich, fast paced environment
  • Can build strong interpersonal relationships
  • Are capable of influencing and negotiating with a range of stakeholders to maximise business outcomes
  • Are a strong creative thinker and problem solver with the ability to manage multiple projects at once
  • Tertiary Education in PR, Journalism, Communications or similar disciplines
  • Have previous agency experience (desirable)

Equality rules:

We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.

Ready to apply? We’re ready to hear from you. Apply now.

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